The Heartbeat Charity Fashion Show 2019

Following the huge success of the first Heartbeat Charity Fashion Show organized by Choueiry Group in 2017, 23 big names from the Lebanese fashion industry joined forces once again to save children born with heart disease.
The multicreator show took place on June 28 as part of Jamaloukicon fashion festival. Hosted by Heartbeat’s ambassador Maxime Chaya and social influencer Nathalie Fanj, the evening brought together more than 400 VIPs and attracted visitors from the expo. The theme ‘The future is bright’ presented a colorful display of evening gowns on the catwalk. The models were madeup with a summary look through a fresh makeup undertaken by Mac Cosmetics and decorated with jewelry by ‘Effys by Effat Kreidieh’, main sponsor of the event. The evening was preceded by a cocktail reception and ended with a tombola, where lucky winners received prizes offered by the participating designers.

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The Heartbeat Charity Fashion Show 2017

An exclusive and glamorous Multicreator Charity Fashion Show organized by Choueiry Group, took place at BIEL as part of the Wedding Folies Bridal expo. For the first time in Lebanon, 13 Lebanese Fashion Designers agreed to join forces in favor of Heartbeat to save children born with heart disease. The stunning charity event hosted 600 hundred VIPs who enjoyed a wonderful collection of evening gowns and cutting edge designs elegantly displayed down the catwalk. The show was preceded by a cocktail reception where attendees connected with designers and partners of the event in a fun environment of drinks and music.

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The Heartbeat Box: Give It From The Heart

After the success of its first campaign, Heartbeat launched the ‘Heartbeat Box’ again in 2016, featuring Anthony Touma, Lebanese singer and member of the Heartbeat family. During the month of October, Anthony and the Heartbeat team visited 20 schools across Lebanon, teaching students about heart disease in children and encouraging them to contribute with any amount.

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The Heartbeat Box: Give and Be A Hero

In 2015, Heartbeat launched the ‘Heartbeat Box’, a campaign endorsed by Maxime Chaya, world-recognized hero and Heartbeat’s ambassador. For a period of a month, more than 100,000 boxes were distributed all over Lebanon, encouraging children and adults to contribute with a small donation. During this period, the Heartbeat team visited schools to spread awareness about heart disease in children. (Watch Maxime Chaya's Testimonial)